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Juicy Fruits make fine detail models of food and natural produce for the advertising media. The company was established by food stylist Steven Wheeler who has 20 years experience making real food look good for camera. With Steven's visual knowledge of food he continues today with a small team to offer both fine models and an accomplished food styling service. Our food models are cast in translucent resins and hand finished with layers of tinted varnish. Models look real because they carry a precise density of light and colour within the resin. This degree of execution requires many hours of patience, an eye for detail, colour, texture and sculptural form. As a small company we survive by maintaining this high standard of work, offering a friendly and helpful service. Juicy Fruits hold an extensive list of models for hire. In or out of season, we also offer to source and supply a wide range of real produce; leaves, foliage and living plants.